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The conversion of page views to sales is no secret.  

It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their com...

Two social media and technological giants, Facebook and Google, have each made name changes in the past month.  

For Facebook, the change is a significant one. For Google, only one aspect of their co...

If you manage a website, then you know one of the most useful functions is direct contact with customers.  

The easiest way to collect responses from readers is through a well-thought-out and well-de...

A new year is upon us. While you may still have the same website, the way your customers interact with it may have changed. Likewise, if you’re not keeping with SEO (Search Engine Optimization) best p...

If you run a business, you want to attract more clients. This is true regardless of whether your business is thriving or whether you need every scrap of business you can get.  

One of the best ...

Every business uses digital documents in one form or another. 

Some use Microsoft Word, others use Google Docs, but almost all use some form of PDFs.  

If you plan to use these digital too...

It’s an Ongoing Process 

If you aren’t going up, then you’re going down. 

At least that’s the way it works for Search Engine Optimization (SEO). If you aren’t evaluating your website at le...

Every marketer wants to get ahead of the competition, but the real challenge is doing it. Many start with good intentions, but they don’t know where to begin and how to successfully implement their ...

The season between Thanksgiving and New Year’s is a swirling, chaotic time where commerce is high, and the economy reaches a fever pitch. Likewise, many professionals see their businesses reach an u...

Marketing managers have a lot to accomplish. From devising and implementing marketing strategies, to meeting with clients, to writing newsletters and blogs, any marketing manager worth their salt wi...

Any business owner can tell you just how consuming managing their business is. Add managing a website to your to-do list and you will soon find what little free time you once had all but evaporated....

When you are ready to launch a new website, there are several things you need to make sure are in place before the site goes live. These components are important as they make sure the site functio...

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