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If you are a business owner or manage your business's marketing efforts, then you know how difficult it can be to align your marketing strategy with your business goals. It sometimes feels that there ...
Search engine optimization (SEO) is your key to online marketing success. The right course of action depends on the type of business you manage and your goals over the next two years.
SEO is a maratho...
Those new to marketing or those who are taking their first ventures into outsourcing their marketing, want to make sure they are getting the most out of their investment, and rightfully so.
Signing u...
Marketing your business to people between 27 and 15, also known as Generation Z, is essential in today’s economic climate. The oldest of this generation are earning salaries and looking at big purchas...
When it comes to marketing your brand, you want your campaigns to make an impression. Audiences remember those brands whose advertising efforts stand out.
Every business is looking to get ahead when it comes to their marketing efforts. For many, that means investing time, money, and effort into sprawling marketing campaigns that are designed to draw in ...
Whether you are just starting out or have been in business for a hundred years, your brand has a story. Your customers and clients want to hear your story, as it helps a sense of authenticity shine th...
Instagram has recently announced a significant update aimed at improving the visibility and distribution of content from smaller, original content creators. This move is intended to balance the playin...
After running your business for several years, you will undoubtedly notice that the flow of business is not consistent throughout the year. The ebbs and flows of business can be unnerving to beginners...
Your website tells your company's story. It is an account of who you are, what you've done, and what you have to offer your customers. Because of that, your website must be designed with your customer...
There is only one way to catch your reader's attention.
You need a powerful hook! A hook summarizes your reader's pain points in a concise message that uses wit or reward to draw them in. Sometimes a h...
Google has recently put out an update that is important for all business owners to be aware of.
In this article, we will explain what a google business profile is, the new update, and how your busines...
