Q4 in 60 Minutes: Three Decisions That Run the Next 90 Days

Are you planning for the last quarter of the year? Q4 runs from October through December, and most teams start planning in September. If you own growth, revenue, or the sales pipeline, you need a clear 90-day Q4 marketing plan you can build quickly and start soon.

Many teams assume the plan will come together as work starts. In reality, too many ideas compete for attention, and effort spreads across channels without impact. There is no single target, no single offer, and no single story.

You don’t need a long offsite or a large team to fix this. The simple solution is to make three decisions in one short session.

This article gives you a one-hour agenda to lock in those choices, set clear metrics, and decide whether to run the plan internally or partner with Legend for added focus and alignment.

Q4 Marketing Plan: The Problem and the Simple Solution

Before you choose tactics, name the obstacles that slow the pipeline. Then replace guesswork with five clear choices your team can execute without extra meetings.

The Q4 Marketing Planning Problem

October arrives, and the plan is still fuzzy. Ideas stack up, work spreads thin, and leaders don’t see movement in the pipeline. There’s no single number to own, no single offer to promote, and no single story to repeat.

The Simple Q4 Marketing Plan Solution

Make three decisions in one hour:

Set one goal.
Pick one offer.
Define one message with proof.

You’ll leave with a 90‑day marketing plan you can start next Monday.

Three Decisions to Build Your Q4 Marketing Plan in 60 Minutes

Use this hour to make decisions once and make them visible. Each choice cuts out the noise and turns ideas into weekly outputs.

Decision 1: Set One Q4 Revenue Goal and Two Marketing Key Performance Indicators (KPI)

Select one number to own for Q4—such as revenue closed or qualified pipeline created. Write that target at the top of your plan so every decision supports it.

Choose two marketing KPIs that move the target.

Examples:

Sales‑qualified leads paired with lead‑to‑opportunity conversion rate.
Demo requests paired with opportunity win rate.

Record the baseline and Q4 target for each KPI and show simple math that links weekly outputs to the goal.

Quick method:

Pull last quarter’s results for revenue, pipeline, and your two KPIs.
Set a realistic stretch based on team capacity.
Capture assumptions and revisit them at the monthly review.

Decision 2: Pick One High‑Value Q4 Offer

Select one offer to promote across all channels. Keep it valuable and easy to accept—e.g., a product demo, a free assessment, an audit, or a short consult.

Define three parts: audience, promise, and proof.

Audience: who gains the most.
Promise: the outcome they receive.
Proof: what backs the promise (a case result or a short quote).

Build one landing page with a single form, two concise proof points, and one clear call to action.

Decision 3: Define Your Q4 Core Message and Proof Points

Create a simple message house that fits on one screen:

Headline: State the problem you solve and the outcome you deliver.
Three proof bullets: Use numbers or facts buyers care about.
Call to action: Tell the reader exactly what to do next.

Keep the language clear and human. Make sure the message reflects how customers describe their problem.

Simple template

We help [audience] solve [problem] so they achieve [outcome] in Q4.

Proof

Result or metric that matters.
Short client quote.
One credible detail about your approach.

Bring Your Q4 Plan to Life

You’ve seen how three simple decisions can turn scattered ideas into a clear 90-day plan.

With one goal, one offer, and one message, your team can stop debating and start executing next week. The real difference comes from keeping the plan visible and holding to a steady rhythm.

A simple cadence keeps it on track:

Weekly 30-minute stand-up to confirm outputs and clear blockers.
Biweekly optimization review to shift spend and effort.
Monthly retrospective to decide what to stop, start, and scale.

Follow this rhythm and your plan will not just launch; it will keep delivering through Q4.

How Legend Guides Your Q4 Marketing Plan

If you want to move faster and keep your team aligned, Legend helps you focus on the decisions that matter. We cut through competing ideas, simplify choices, and give you a structure that holds up across the quarter.

When you partner with us, you leave with a plan that is clear, actionable, and built to keep momentum going. Reach out today to learn how we can help your team run a sharper Q4.