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Cincinnati Paving Company Updates Branding and Website Design
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JK Meurer Paving has been a trusted name in Greater Cincinnati for more than 40 years. Known for reliability, professionalism, and precision, the company has completed thousands of commercial and residential paving projects across the region, each backed by the same focus on quality that defines its reputation.
In early 2025, JK Meurer partnered with Legend to bring that same strength and consistency to its visual and digital identity. The goal was to build a clear, confident brand that showed the company’s long history while making it easier for new customers to recognize and trust.
The Challenge
After years of steady growth, JK Meurer’s logo and website no longer reflected the company’s quality or experience. Each element had been updated at different times, creating a mix of styles that didn’t feel unified or professional.
Their leadership team wanted a brand that matched how clients already viewed them: trustworthy, established, and easy to work with. The new design needed to look strong and capable in every format, from jobsite signs and trucks to the website and social media.
The Solution
Legend guided a complete rebrand that brought design, writing, and strategy together into one clear system. The project included a new logo, color palette, typography, website design, brand voice, SEO strategy, and social media templates.
The logo became the core of the new identity. Its bold “JK” icon includes an arrow inside the K, representing direction, precision, and progress. This symbol appears across the website and social designs, keeping the brand consistent and recognizable.
The new color palette uses a deeper gold tone to represent confidence and value. Neutral greys add balance, creating a modern and professional look. The updated typeface is clean and easy to read, helping the brand feel strong and dependable everywhere it appears.
Legend’s writers and designers worked together to build a website that is clear, inviting, and informative. The new structure makes it simple for commercial and residential visitors to find what they need. Updated copywriting gives the brand a consistent voice and builds trust by reflecting the way the company communicates in person. The SEO strategy improves visibility in search results, helping more customers find JK Meurer online.
Key Metrics
Major rebrands and domain changes often cause steep drops in visibility. JK Meurer’s launch defied that trend. Performance held steady and began improving within months, showing how careful planning and collaboration can protect long-term results.
- Search visibility remained stable through the transition and continues to climb.
- The new site retained nearly all traffic, a rare outcome for a full rebrand and domain change.
- Unified visuals and messaging across web and social platforms have reinforced brand recognition and trust.
These results prove that a strong creative and technical strategy can transform a brand’s presentation without sacrificing performance.
The Outcome
The new JK Meurer brand reflects who the company has always been: dependable, skilled, and forward-focused. Every part of the identity, from logo to website copy, works together to present a brand that looks as professional as its work in the field.
Throughout the process, the JK Meurer team worked closely with Legend to share feedback and ideas that shaped the final design. Since launch, Legend has continued to support the company with SEO, content, and social media strategy to maintain visibility and momentum.
The rebrand gave JK Meurer a unified foundation that honors its history and helps it grow for years to come.
The Takeaway
A strong brand builds confidence and connection. JK Meurer’s rebrand shows how design, writing, and strategy can work together to tell a clear story and build lasting trust. Through thoughtful collaboration and creative planning, Legend helped the company create an identity that feels modern, authentic, and built to last.
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