As the owner and founder of Legend, Kedrick holds the vision and oversees every aspect of the business to ensure success for our team and our clients. Every day, he draws on his background in software engineering and process development to build the foundation for Legend's platform. That foundation drives our ability to streamline, organize, and effectively deliver on our promise to level the playing field for businesses and organizations on the web.
A degree in physics led Kedrick on an unconventional path to software engineering in the '90s. Working excessive hours in the corporate world during the dot-com bubble, Kedrick knew there had to be a better way. With the entrepreneurial spirit so many of our clients also possess, Kedrick began doing IT work that grew into software development and eventually a decision to break out on his own. Legend IT Group (which later became Legend Web Works) was born.
Just a few years into the business, Kedrick met his wife, Addie, a Cincinnati-based PR and marketing professional. Soon after they married, Addie left her career to join Kedrick's team at Legend as employee #4. Over the past 25 years, Kedrick and Addie have worked alongside an amazing team of developers, designers, managers, and creatives. Together, they've built Legend into a firm that recently debuted at No. 25 on the Cincinnati Business Courier's annual ranking of the region's largest advertising and marketing firms.
When Kedrick's not writing software, organizing a business process or guiding the Legend team, you'll probably find him in the garden or tending his animals on the farm with Addie and their kids.
MEET
KEDRICK FITZGERALD
As the owner and founder of Legend, Kedrick holds the vision and oversees every aspect of the business to ensure success for our team and our clients. Every day, he draws on his background in software engineering and process development to build the foundation for Legend's platform. That foundation drives our ability to streamline, organize, and effectively deliver on our promise to level the playing field for businesses and organizations on the web.
A degree in physics led Kedrick on an unconventional path to software engineering in the '90s. Working excessive hours in the corporate world during the dot-com bubble, Kedrick knew there had to be a better way. With the entrepreneurial spirit so many of our clients also possess, Kedrick began doing IT work that grew into software development and eventually a decision to break out on his own. Legend IT Group (which later became Legend Web Works) was born.
Just a few years into the business, Kedrick met his wife, Addie, a Cincinnati-based PR and marketing professional. Soon after they married, Addie left her career to join Kedrick's team at Legend as employee #4. Over the past 25 years, Kedrick and Addie have worked alongside an amazing team of developers, designers, managers, and creatives. Together, they've built Legend into a firm that recently debuted at No. 25 on the Cincinnati Business Courier's annual ranking of the region's largest advertising and marketing firms.
When Kedrick's not writing software, organizing a business process or guiding the Legend team, you'll probably find him in the garden or tending his animals on the farm with Addie and their kids.
Cody Hale is the Digital Solutions Director for Legend. In his role, he interfaces with clients to understand their specific needs and delegates tasks to the talented web development team. His favorite part of the job is engaging with clients to identify their needs while balancing best practices for site models and SEO.
A proud Cincinnati native, Cody graduated from Clinton Massie High School in 2010 and went on to attend Sinclair Community College. During college, he had the opportunity to play music full-time, an experience he thoroughly enjoyed. Professionally, Cody gained extensive experience in e-commerce and web development.
Outside of work, he still nurtures his passion for music, playing regularly with friends and occasionally performing at shows around the Midwest. He also enjoys hiking expeditions with his son and has a love for cooking, books, movies, vinyl records, and video games. If you want to strike up a conversation, ask him about the latest Zelda game or the Bengals.
Cody Hale is the Digital Solutions Director for Legend. In his role, he interfaces with clients to understand their specific needs and delegates tasks to the talented web development team. His favorite part of the job is engaging with clients to identify their needs while balancing best practices for site models and SEO.
A proud Cincinnati native, Cody graduated from Clinton Massie High School in 2010 and went on to attend Sinclair Community College. During college, he had the opportunity to play music full-time, an experience he thoroughly enjoyed. Professionally, Cody gained extensive experience in e-commerce and web development.
Outside of work, he still nurtures his passion for music, playing regularly with friends and occasionally performing at shows around the Midwest. He also enjoys hiking expeditions with his son and has a love for cooking, books, movies, vinyl records, and video games. If you want to strike up a conversation, ask him about the latest Zelda game or the Bengals.
As Marketing Manager at Legend, Karly keeps projects on track and communication flowing. She organizes schedules, assigns tasks, and keeps clients informed every step of the way, helping the team maintain clarity and calm through every campaign. With a background in client success and operations management, she thrives on bringing structure to fast-moving projects and creating strong, lasting relationships with both clients and colleagues.
Before joining Legend, Karly helped grow a start-up marketing agency from four contractors to a team of hundreds, serving in roles ranging from Account Manager to Head of Client Success. That experience shaped her leadership style and strengthened her ability to support both clients and team members with empathy and precision.
Originally from Arizona, Karly now calls Norwood home. Outside of work, she spends time with her young son playing video games, cooking themed meals inspired by favorite worlds like The Legend of Zelda and Harry Potter, and exploring paranormal museums on road trips. She also loves cozy games, reality TV, Pokémon Go, and hanging out with her energetic shepherd-husky mix, Lucille.
As Marketing Manager at Legend, Karly keeps projects on track and communication flowing. She organizes schedules, assigns tasks, and keeps clients informed every step of the way, helping the team maintain clarity and calm through every campaign. With a background in client success and operations management, she thrives on bringing structure to fast-moving projects and creating strong, lasting relationships with both clients and colleagues.
Before joining Legend, Karly helped grow a start-up marketing agency from four contractors to a team of hundreds, serving in roles ranging from Account Manager to Head of Client Success. That experience shaped her leadership style and strengthened her ability to support both clients and team members with empathy and precision.
Originally from Arizona, Karly now calls Norwood home. Outside of work, she spends time with her young son playing video games, cooking themed meals inspired by favorite worlds like The Legend of Zelda and Harry Potter, and exploring paranormal museums on road trips. She also loves cozy games, reality TV, Pokémon Go, and hanging out with her energetic shepherd-husky mix, Lucille.
As a Project Manager at Legend, Luc guides website projects from kickoff to launch and keeps communication clear at every step. He manages timelines, solves blockers, and keeps clients updated so they feel confident throughout the process. Luc values being part of the full journey, and seeing clients react to their finished site is the highlight of his work. He collaborates closely with the team to keep projects moving while protecting time for focused design, development, and marketing work.
Before joining Legend, Luc earned his degree in Advertising and Public Relations from Morehead State University, with a minor in Visual Art. He then spent 15 years in operations and client services for a data-focused marketing support company, managing internal and client projects, coordinating campaigns, and gaining hands-on experience with HTML for personal URLs and email campaigns. These experiences strengthened his communication and problem-solving skills and shaped his calm, intuitive, and empathetic approach to teamwork. Luc was drawn to Legend by the welcoming culture, the care shown for clients and coworkers, and the in-person moments you miss in fully remote roles, like quick break room conversations and shared chats about shows, movies, or music.
A Cincinnati native, Luc enjoys camping, playing guitar, and getting out on the golf course. He roots for the Bengals, Reds, and Ohio State Buckeyes, and he has a fun claim to fame: one of his earlobes is attached, and the other is detached.
As a Project Manager at Legend, Luc guides website projects from kickoff to launch and keeps communication clear at every step. He manages timelines, solves blockers, and keeps clients updated so they feel confident throughout the process. Luc values being part of the full journey, and seeing clients react to their finished site is the highlight of his work. He collaborates closely with the team to keep projects moving while protecting time for focused design, development, and marketing work.
Before joining Legend, Luc earned his degree in Advertising and Public Relations from Morehead State University, with a minor in Visual Art. He then spent 15 years in operations and client services for a data-focused marketing support company, managing internal and client projects, coordinating campaigns, and gaining hands-on experience with HTML for personal URLs and email campaigns. These experiences strengthened his communication and problem-solving skills and shaped his calm, intuitive, and empathetic approach to teamwork. Luc was drawn to Legend by the welcoming culture, the care shown for clients and coworkers, and the in-person moments you miss in fully remote roles, like quick break room conversations and shared chats about shows, movies, or music.
A Cincinnati native, Luc enjoys camping, playing guitar, and getting out on the golf course. He roots for the Bengals, Reds, and Ohio State Buckeyes, and he has a fun claim to fame: one of his earlobes is attached, and the other is detached.
Justin is a dedicated Project Manager who keeps everything running smoothly and makes sure nothing falls through the cracks. He loves taking on work he's never done before and is always ready to pick up a new skill along the way.
A Batavia, Ohio native, Justin earned his Bachelor of Business Administration in International Business from the University of Cincinnati. Before making his way to the agency world, he served honorably in the Air Force as an Aircraft Armament Systems Specialist.
When he's not managing projects, you can find Justin rock climbing, out on the water fishing, cheering on his Cincinnati teams (the Bengals, Reds, Bearcats, and Cyclones), or catching up on movies and games.
Justin is a dedicated Project Manager who keeps everything running smoothly and makes sure nothing falls through the cracks. He loves taking on work he's never done before and is always ready to pick up a new skill along the way.
A Batavia, Ohio native, Justin earned his Bachelor of Business Administration in International Business from the University of Cincinnati. Before making his way to the agency world, he served honorably in the Air Force as an Aircraft Armament Systems Specialist.
When he's not managing projects, you can find Justin rock climbing, out on the water fishing, cheering on his Cincinnati teams (the Bengals, Reds, Bearcats, and Cyclones), or catching up on movies and games.
As Production Director at Legend, Kaitie oversees marketing operations to keep everything running smoothly and efficiently. She leads the team; reviews content and ensures that deadlines are met while coordinating with clients to gather the information and resources needed to elevate their brands.
Kaitie holds an associate degree in Business Management and is currently pursuing her bachelor's degree in digital commerce. She thrives on building strong client relationships across various industries and enjoys finding creative solutions to their unique needs.
Outside of work, Kaitie enjoys reading, making unique crafts, and spending time with friends and family.
As Production Director at Legend, Kaitie oversees marketing operations to keep everything running smoothly and efficiently. She leads the team; reviews content and ensures that deadlines are met while coordinating with clients to gather the information and resources needed to elevate their brands.
Kaitie holds an associate degree in Business Management and is currently pursuing her bachelor's degree in digital commerce. She thrives on building strong client relationships across various industries and enjoys finding creative solutions to their unique needs.
Outside of work, Kaitie enjoys reading, making unique crafts, and spending time with friends and family.
Cassidy is a Graphic Designer at Legend, where she brings brands to life through mock-ups, mood boards, website designs, social media graphics, and logos. She enjoys getting to know clients and transforming their visions into creative, impactful designs.
A 2022 graduate of Northern Kentucky University with a BFA in Visual Communication Design, Cassidy stays inspired by exploring the latest design trends and following talented creatives on platforms like Behance and Pentagram.
Outside of work, she enjoys playing video games (Pokémon is her favorite series), hiking, and spending time with her two cats.
Cassidy is a Graphic Designer at Legend, where she brings brands to life through mock-ups, mood boards, website designs, social media graphics, and logos. She enjoys getting to know clients and transforming their visions into creative, impactful designs.
A 2022 graduate of Northern Kentucky University with a BFA in Visual Communication Design, Cassidy stays inspired by exploring the latest design trends and following talented creatives on platforms like Behance and Pentagram.
Outside of work, she enjoys playing video games (Pokémon is her favorite series), hiking, and spending time with her two cats.
As a graphic designer, Addy specializes in creating mood boards, style guides, and mock web pages that reflect each client's unique style and voice. His favorite part of the job is collaborating with other creatives to craft designs he’s proud of, often drawing inspiration from influential companies like Apple and Pentagram.
A Cincinnati native who grew up in Pleasant Ridge, Addy earned his BFA in Graphic Design with a minor in Painting from the Savannah College of Art and Design.
Outside of work, Addy enjoys long hikes, exploring interactive media, and spending time with his new baby nephew. A big rowing enthusiast, he even founded his high school’s rowing club. For Addy, summer truly begins with a trip to a Cincinnati Reds game.
As a graphic designer, Addy specializes in creating mood boards, style guides, and mock web pages that reflect each client's unique style and voice. His favorite part of the job is collaborating with other creatives to craft designs he’s proud of, often drawing inspiration from influential companies like Apple and Pentagram.
A Cincinnati native who grew up in Pleasant Ridge, Addy earned his BFA in Graphic Design with a minor in Painting from the Savannah College of Art and Design.
Outside of work, Addy enjoys long hikes, exploring interactive media, and spending time with his new baby nephew. A big rowing enthusiast, he even founded his high school’s rowing club. For Addy, summer truly begins with a trip to a Cincinnati Reds game.
As a Content Specialist on the marketing team at Legend, Corie brings client visions to life through the power of words. She creates a wide range of written media, including blog posts, website copy, and more, crafting content that resonates and engages.
Corie holds a degree in Professional Writing with minors in Digital Marketing and Creative Writing from Miami University.
A Cincinnati native and passionate Bengals fan, Corie enjoys spending her free time with her husband, watching football, playing with her two cats, Obi and Leia, shopping, attending Orange Theory classes, baking, and listening to Taylor Swift.
As a Content Specialist on the marketing team at Legend, Corie brings client visions to life through the power of words. She creates a wide range of written media, including blog posts, website copy, and more, crafting content that resonates and engages.
Corie holds a degree in Professional Writing with minors in Digital Marketing and Creative Writing from Miami University.
A Cincinnati native and passionate Bengals fan, Corie enjoys spending her free time with her husband, watching football, playing with her two cats, Obi and Leia, shopping, attending Orange Theory classes, baking, and listening to Taylor Swift.
Emily focuses on crafting compelling and targeted copy for various platforms; including blogs, social media, website content, and more. Her daily duties involve working closely with clients and Account Managers to understand our clients' unique needs – and translating that into engaging content that resonates with the right audience.
What Emily loves most about her role is the opportunity to blend creativity with strategy, ensuring that every piece of content not only tells a story but also drives results. She brings a keen eye for detail and a passion for impactful storytelling. A lover of quiet comforts, she has a selection of teas at her desk to share with the office!
Emily holds a Bachelor of Music degree in Vocal Performance from Baldwin Wallace College Conservatory of Music in Cleveland, OH, and an MBA in International Marketing from Wright State University Raj Soin College of Business in Dayton, OH. With over a decade of experience in marketing management and copywriting, she has honed her skills in creating persuasive and effective copy.
Outside of work, Emily enjoys spending time with her family and dog, exploring poetry collections and mystery novels, and indulging in her love for travel and adventure.
Emily focuses on crafting compelling and targeted copy for various platforms; including blogs, social media, website content, and more. Her daily duties involve working closely with clients and Account Managers to understand our clients' unique needs – and translating that into engaging content that resonates with the right audience.
What Emily loves most about her role is the opportunity to blend creativity with strategy, ensuring that every piece of content not only tells a story but also drives results. She brings a keen eye for detail and a passion for impactful storytelling. A lover of quiet comforts, she has a selection of teas at her desk to share with the office!
Emily holds a Bachelor of Music degree in Vocal Performance from Baldwin Wallace College Conservatory of Music in Cleveland, OH, and an MBA in International Marketing from Wright State University Raj Soin College of Business in Dayton, OH. With over a decade of experience in marketing management and copywriting, she has honed her skills in creating persuasive and effective copy.
Outside of work, Emily enjoys spending time with her family and dog, exploring poetry collections and mystery novels, and indulging in her love for travel and adventure.
Ethan is a skilled Web Developer who seamlessly juggles custom projects, in-house development, support work, and training his fellow team members. He thrives on tackling new challenges, creating innovative solutions, and sharing his expertise to help other developers grow.
Coming from a family full of developers, Ethan has a deep-rooted passion for web development. He studied Information Technology with a focus on software development at the University of Cincinnati, providing him with a strong foundation for his work.
Outside of work, Ethan enjoys playing music, practicing wrestling, gaming, and caring for his five cats!
Ethan is a skilled Web Developer who seamlessly juggles custom projects, in-house development, support work, and training his fellow team members. He thrives on tackling new challenges, creating innovative solutions, and sharing his expertise to help other developers grow.
Coming from a family full of developers, Ethan has a deep-rooted passion for web development. He studied Information Technology with a focus on software development at the University of Cincinnati, providing him with a strong foundation for his work.
Outside of work, Ethan enjoys playing music, practicing wrestling, gaming, and caring for his five cats!
