blog
How a Website Redesign Turned a Local Brand into a Digital Destination
Cincinnati Company Gains 183% Increase in Contact Form Submissions in Less Than One Year
.jpg)
Joyful Cabinet Painting is known for transforming ordinary spaces into works of art through custom cabinet painting, finishes, and interior updates. From kitchens and offices to built-ins and interior doors, every project reflects the company’s craftsmanship and attention to detail.
To bring that same sense of artistry and precision online, Joyful Cabinet Painting partnered with Legend to reimagine its website and create a more intuitive and visually cohesive digital experience.
The Challenge
Streamlining Online Presence for a Better User Experience
Joyful Cabinet Painting had a website filled with valuable information, but it was difficult to navigate. Paint color options, service details, and project examples were buried within the site, making it hard for potential customers to find what they needed.
In addition, the design no longer reflected the bright, modern aesthetic that defined the brand’s work. The site needed to capture both the creativity of Joyful Cabinet Painting and the clarity that today’s customers expect when researching services online.
The Strategy
Creating a Modern, Intuitive Experience
To align the company’s online presence with its high-quality craftsmanship, Joyful Cabinet Painting partnered with Legend to refresh its brand and website design. The goal was not only to modernize the look and feel but also to create a smoother, more intuitive experience for visitors.
The project included:
- A full redesign focused on clarity and usability
- Updated navigation that highlights services, galleries, and contact options
- On-brand visuals incorporating the company’s signature colors
- Optimized page structures and content placement for easier browsing
These updates ensured that customers could explore services, view project photos, and request quotes with ease while experiencing a cohesive brand identity from the moment they arrived on the site.
The Execution
Bringing Joyful Design and Function Together
Legend rebuilt the Joyful Cabinet Painting website with an emphasis on design harmony and user behavior. The new layout features clean organization, bold imagery, and simplified menus that reflect the company’s polished and professional work.
Each page was written and structured to guide visitors naturally toward key actions such as exploring services or submitting a quote request. By combining visuals with streamlined content, the site now mirrors the quality and creativity of Joyful Cabinet Painting’s projects.
The Outcome
A Revitalized Website That Engages and Converts
The refreshed website improved how people use the site and how often they complete key actions.
Since the brand shifted to Joyful Cabinet Painting at the start of 2025, the site has recorded 649 visits to thank you pages, which are the confirmation pages that appear after someone submits a form. From January through early November 2024, that number was 229. The increase shows stronger engagement and a clear rise in successful form submissions.
Visitors now spend more time exploring the updated pages and can locate the information they need with less effort. Clear navigation and consistent visuals guide people through the site and support higher conversion rates.
Through its collaboration with Legend, Joyful Cabinet Painting now has a website that strengthens customer interest and creates a positive first impression.
The Takeaway
A Thoughtful Redesign Creates Real-World Results
By pairing visual creativity with strategic structure, Joyful Cabinet Painting transformed its website into a powerful marketing tool. The project demonstrates how a cohesive digital experience can strengthen brand perception and turn visitors into customers.
Let’s Build Your Visibility Next
Ready to transform your digital presence? Partner with Legend to design an online experience that captures your brand and converts visitors into loyal customers.
