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How Online Visibility Turned into Community Connection for Child Focus
Over 1 Million Impressions Through SEO Search for Cincinnati Non-Profit
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Child Focus has long been a vital support system for children and families across central and southern Ohio. Serving more than 19,000 individuals each year, the organization offers a wide range of services, including mental health support, before and after-school care, early intervention, and family programs.
To continue meeting the region’s growing needs, Child Focus wanted to reach more families online and make it easier for people to find help when they need it most.
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THE CHALLENGE
Building Awareness and Accessibility Online
Child Focus is known for its strong partnerships and community involvement, but its digital presence did not fully reflect that impact. The organization needed a website and content strategy that made their services more discoverable in search results and positioned them as a trusted resource for families seeking support.
The goal was to ensure that families looking for credible information about mental health and community services could easily find it online.
THE STRATEGY
Strengthening Search Presence Through SEO and Content
To expand visibility and connect with more people, Child Focus partnered with Legend to create a search engine optimization and content strategy focused on credibility and accessibility.
The approach included:
- Creating original website copy to highlight essential programs and services
- Writing educational blogs addressing topics such as family well-being, child development, and mental health
- Building backlinks and optimizing metadata to improve ranking authority
As content performance grew, Child Focus began earning referrals from other community and educational websites, increasing their visibility and credibility within search results.
THE EXECUTION
Turning Expertise into Visibility
Each new blog and service page provides reliable, accessible information written to meet real community needs. Topics were carefully selected to align with what families were already searching for, helping visitors find practical answers and trustworthy guidance.
Progress was measured through Google Search Console data and website form submissions to track both engagement and impact.
THE RESULTS
Significant Growth in Reach and Engagement
After one year of consistent SEO and content efforts, Child Focus saw measurable growth across every major metric:
- 51,549 new users visited the website
- 43,000 clicks and 1.34 million impressions with a 3.2% click-through rate (industry standard 3–5%)
- 17% increase in contact form submissions over two years
- 265 contact form submissions within the first six months of 2024 alone
Comparing March through June of 2023 with the same period in 2024, clicks and impressions nearly doubled while average search position improved.
These metrics show that families are not only finding Child Focus online but are also taking action to connect with their services.
THE OUTCOME
A Stronger Digital Presence that Connects Families to Care
Through its collaboration with Legend, Child Focus expanded its reach and strengthened its reputation as a trusted community resource. The significant increase in visibility and engagement allowed more families to discover available programs and connect directly with the care they need.
The Takeaway
Visibility Creates Opportunity for Connection
By pairing SEO strategy with meaningful, service-based content, Child Focus transformed its online presence into a platform that supports its mission. Every search that leads to a visit now represents a potential connection with a family in need.
Let’s Build Your Visibility Next
Ready to increase your reach and connect with more of the people who need you? Partner with Legend to create content that informs, inspires, and drives measurable impact.
