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How a Unified Content Strategy Turned Engagement into Growth
Cincinnati Flooring Company Ranks #1 On Google For Several Searches
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A Step Above Flooring, a Cincinnati-based flooring company, built a strong reputation through quality craftsmanship and excellent service. When their digital marketing became inconsistent across platforms, they partnered with Legend to develop a cohesive content strategy that connected their social media and SEO efforts.
Within two quarters, their coordinated blog and social media approach led to thousands of new website visitors, first-page Google rankings, and measurable engagement growth.
THE CHALLENGE
Maintaining Visibility in a Crowded Market
A Step Above Flooring earned the loyalty of local homeowners through personal service and word-of-mouth referrals. However, competitors with stronger online strategies were gaining traction in search results and social feeds. The company needed a plan that could match its reputation for quality with an equally strong digital presence.
THE STRATEGY
Building a Content Framework That Works Across Channels
Legend created a unified plan that tied together social media engagement and SEO-focused blogging. The goal was to make every piece of content work toward greater visibility and brand consistency.
Each month, the campaign included a balanced mix of:
- Project-based posts showcasing completed installations
- Educational posts explaining material choices and maintenance tips
- Entertainment-focused content that built community connection
- Two SEO-driven blogs optimized for Google search and shared on social channels
This structure ensured that both existing followers and new search users encountered A Step Above Flooring’s brand at every stage of the customer journey.
THE EXECUTION
Turning Local Expertise into Digital Consistency
By aligning blog topics with ongoing social media themes, Legend helped A Step Above Flooring build rhythm and relevance across all platforms. Each blog supported both search visibility and audience engagement, encouraging users to move naturally from Facebook or Instagram to the company’s website.
The content highlighted the company’s hands-on experience while capturing SEO opportunities around flooring installation, product selection, and design trends.
THE RESULTS
Consistent Strategy. Measurable Impact.
Within two quarters of launching the new strategy, A Step Above Flooring saw measurable growth across every major metric:
- 5,000+ new website visitors across Q4 2022 and Q1 2023
- 85% of users referred from Facebook interacted with on-site content
- #1 page rankings on Google for several targeted flooring keywords
- 9,000+ total social impressions during the same period
These results proved that a consistent content framework could generate both immediate visibility and long-term brand growth.
THE OUTCOME
A Digital Presence That Reflects Real-World Reputation
Through its partnership with Legend, A Step Above Flooring turned an already respected local brand into a digitally recognized leader. The strategy strengthened search performance, increased website engagement, and showcased the company’s personality and craftsmanship to a wider audience.
THE TAKEAWAY
When Every Post and Page Work Together, Growth Follows
A Step Above Flooring’s success shows that consistency across channels builds credibility, engagement, and steady online growth.
Let’s Build Your Visibility Next
Ready to align your content and climb the rankings? Partner with Legend to create a marketing strategy that connects every channel and grows your audience.
