Legend Unveils Bold New Brand Identity, Signaling a Strategic Evolution in Digital Marketing

MASON, OHIO – February 2025 – Today, Legend proudly unveils a bold new brand identity, marking an exciting evolution in its mission to help businesses take control of their story, build lasting impact, and drive measurable growth. Formerly known as Legend Web Works, the company’s transformation reflects a shift beyond website development into a full-scale digital marketing powerhouse—a strategic partner for brands looking to scale with intention. 

“Our rebrand is not just about a new logo or a refreshed website—it’s about who we are, what we stand for, and the future we are building,” said Jesse Kankowski, Legend President and CEO.  “Legend represents more than just marketing services; it’s a commitment to helping businesses craft their legacy, build meaningful connections, and create impact that lasts.” 

More Than a Name Change: A Vision for the Future 

The decision to evolve from Legend Web Works to Legend is rooted in the company’s expanded focus. While its origins lie in web development, today’s Legend provides holistic, data-driven marketing solutions that help brands scale and succeed in an increasingly complex digital landscape. 

In a world where consumers are overwhelmed with content, human connection matters more than ever. Today’s brands can’t rely solely on tactics—they need a clear strategy and compelling creativity to break through the noise. Great marketing requires a balance of short-term lead generation and long-term brand building, ensuring that every effort contributes to a bigger, lasting impact. 

The rebrand aligns with Legend’s belief that brand building is about more than aesthetics—it’s about strategic vision, values, and the ability to create long-term success.  

With this transformation, Legend is doubling down on: 

• Strategic marketing solutions that integrate brand identity, content, and performance-driven digital campaigns
• Data-informed creativity that helps businesses differentiate themselves and drive real results
• A human-first, partnership-driven approach that empowers marketing leaders to make confident, growth-focused decisions 

“A strong brand isn’t just about looking good—it’s about owning your story, aligning with your values, and making meaningful connections,” said Dominic Altier, Chief Marketing Officer. “Branding should be built to last, not just to follow trends. That’s why we focus on strategy-first marketing that blends short-term performance with long-term brand equity.”  

A Brand Rooted in Mission and Values 

At the heart of the rebrand is a renewed commitment to Legend’s core values, which serve as guiding principles for the company and its clients: 

• Collective Strength – We maximize our diverse skills, collaborating to drive results.
• Smart Simplicity – We cut through complexity to make marketing more effective.
• Continuous Learning – We evolve with the industry and help our clients stay ahead.
• Win-Win Growth – When our clients grow, we grow. 

Legend’s brand promise is clear: to provide businesses with marketing that is not only strategic and creative but ownable, scalable, and measurable. 

A Call to Action: Choose Legend 

Legend’s new brand identity is more than just a visual change—it’s a statement of intent. Choose Legend is more than a name; it’s an invitation to create a vision, grow at your own pace, and write your own story. The company’s new website, chooselegend.com, embodies this philosophy, serving as both a platform and a mindset—a call to action for businesses ready to take control of their brand, embrace strategic growth, and build something truly lasting 

“Every brand has the power to write its own legend,” said Tara Morris, Brand Director. “Our goal is to give businesses the tools, strategy, and confidence to create something extraordinary.” 

ABOUT LEGEND 

Founded in 2004, Legend is a full-service digital marketing agency dedicated to helping brands take control of their story, build lasting impact, and drive measurable growth. By blending design, data, and technology, Legend partners with Cincinnati businesses to deliver marketing solutions that stand out and scale. 

To learn more about Legend’s transformation and its vision for the future, visit chooselegend.com or contact tara@chooselegend.com.