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West Chester Fertility Clinic Grows Keywords by 622% in One Year
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The Fertility Wellness Institute of Ohio is a trusted resource for individuals and families seeking fertility wellness care. The practice is led by Dr. Chin, a nationally recognized specialist who has guided more than thirteen thousand births, including the groundbreaking case of the first IVF gorilla baby at the Cincinnati Zoo.
Even with strong name recognition, the practice needed a digital presence that reflected the clarity and reassurance patients experience in person.
Legend partnered with the team in 2023 to build a website and content strategy that informs, guides, and supports patients while creating a stronger foundation for ongoing visibility.
The Challenge
The practice wanted a site that reflected its welcoming, patient-centered approach and made it easier for people to understand available services. They also needed a stronger content structure to help search engines recognize the depth of expertise behind the practice.
Educational resources were limited, which meant people searching for fertility guidance often landed without enough context to take the next step. The team also knew that many patient stories and moments of support weren’t yet visible online, even though they played a meaningful role in building trust.
These opportunities shaped the direction of the project.
The Solution
Legend redesigned the website with clear navigation, updated service pages, and copy that reflects the supportive, educational way the team communicates with patients. The project also introduced a refreshed design and color palette, along with new photos and videos of the practice and its staff, to create a more welcoming first impression.
As part of the redesign, the team also introduced a quick access link for urgent questions. The “Do Not Panic” page gives current patients a direct way to get guidance when something feels off, reinforcing the practice’s commitment to timely support.
To build steady visibility, Legend launched a monthly blog program with three new articles each month. Topics are selected through keyword research and focus on the questions people actively search about fertility wellness, acupuncture, IVF support, and integrative care. Articles focus on the questions patients search most often about fertility wellness, giving them clearer guidance before making decisions.
Legend continues to support the practice through ongoing SEO, monthly educational blogs, social media captions, and performance insights that strengthen visibility over time.
Key Metrics
- Keyword rankings increased from approximately 80 to 90 in April 2024 to between 650 and 700 by September 2024.
- Four of the top ten pages and ten of the top twenty pages are blogs
- Several high-traffic keywords, including “how does acupuncture work” and “fertility acupuncture,” now rank prominently and appear in search features.
- More than 70 percent of site traffic comes from organic search.
The Outcome
The practice now has a digital presence that reflects the clarity and care patients expect. Visitors find stronger guidance, more answers to common questions, and a clearer understanding of the services available.
The improved structure also supports patients in meaningful ways. When a local doula’s client felt concerned about a possible early pregnancy loss, she visited the “Do Not Panic” page for guidance, which helped her understand the next steps to take and reach out to the clinic right away. The team brought her into the office the next morning, where she received immediate reassurance. This moment reflects how the right digital pathways can strengthen care beyond the clinic walls.
The Takeaway
Clear structure and steady educational content create long-term momentum. The Chin Fertility Wellness Institute now has a digital foundation that aligns with its mission, meets patient needs, and expands its reach across the region. With ongoing SEO support and consistent publishing, the practice is well positioned for continued growth.
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