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Mason Ohio Dentists Climbs 10 Positions in Google SERP Results
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Kings Dental meets patients where they are with care that is trusted, accessible, and centered on comfort. The practice offers same-day appointments, a range of cosmetic and restorative treatments including Teeth-in-a-Day, and the Brighter Smile Plan, which provides comprehensive care through an approachable yearly membership.
When Kings Dental partnered with Legend in early 2024, the team wanted a website that reflected the same trusted, patient-focused care they provide every day. The goal was to modernize the brand’s online experience, reach more families, and make it easy for patients across Cincinnati’s northern suburbs to find reliable dental care close to home.
The Challenge
Kings Dental had experienced a period of growth and change that called for stronger digital support. After a fire in 2015 forced the Mason office to close, the team focused on rebuilding and reopening that location while also expanding and renovating their Montgomery office to serve more patients. Once both spaces were complete, the practice needed its online presence to grow at the same pace.
The team already had a working website that helped them stay connected with patients, but they had reached a point where greater visibility and functionality were essential. Partnering with Legend gave them access to the tools, strategy, and creative resources needed to strengthen their reach, showcase both offices, and elevate their online experience to match the quality of care they provide.
At the same time, Kings Dental was competing with larger regional practices for visibility in local search results. The team wanted a professional partner who could help them strengthen awareness, attract new patients, and maintain the authenticity and high level of care that define their reputation.
The Solution
Legend redesigned the Kings Dental website with a focus on clarity, visual appeal, and authenticity. The new site launched in May 2024 with refreshed photography, original videography, and a striking hero video that captures the practice’s welcoming environment.
From the start, the process was collaborative. The Kings Dental team helped select the color palette, typography, and layout to create a look that felt personal and aligned with their brand. The final design replaced stock imagery with genuine photography and video that showcased the team and the atmosphere patients experience in person.
Navigation was simplified so visitors could quickly find information on services, financing, or appointment options. The refreshed structure and content emphasized approachability and convenience, both of which are important for patients seeking quick, trusted care.
Legend paired the redesign with an ongoing SEO and content strategy built around monthly blogs that answer real patient questions and highlight the practice’s expertise. Topics range from everyday oral health habits to modern dental technology, with patient-focused educational pieces like “5 Signs of TMJ – and 5 Ways to Cope” becoming some of the site’s most-clicked pages.
Together, these efforts strengthened Kings Dental’s credibility as both a local provider and an online source for practical dental advice.
Key Metrics
Stronger Reach, Better Rankings, and Steady Local Growth
Since launching the redesigned site and SEO program, Kings Dental has seen measurable growth across every major performance metric.
- Clicks increased by roughly 400 since launch.
- Impressions nearly doubled compared to the previous six-month period.
- Average position improved by about 10 places in Google Search.
These trends show how visibility and engagement continue to build as the site earns authority through consistent, relevant content. The data reflects how the redesigned site and consistent SEO work have positioned Kings Dental for continued growth.
Traffic Continues to Grow Year Over Year
Website sessions are trending upward month after month, with clear seasonal peaks reflecting active patient research periods.
Local Visibility Expands Across Key Communities
Kings Dental’s audience remains strongly concentrated in Cincinnati’s northern suburbs, with growing reach across Mason, Montgomery, Loveland, and surrounding areas. The data also shows organic engagement beyond Ohio, reflecting the site’s rising authority in educational dental content.
The Outcome
The redesigned website now mirrors the professionalism and warmth of the Kings Dental team. Patients can easily explore services, learn about advanced treatments, and schedule appointments, all within a visually engaging, mobile-friendly experience.
Within months of launch, search traffic, engagement, and appointment inquiries reflected the momentum built through design and content. With a strong content foundation and continued SEO growth, Kings Dental’s online presence now reflects what patients experience in person: accessible, high-quality care they can trust.
Client Reflection
“Every employee I have worked with at Legend has been extremely knowledgeable, supportive of our company's goals, and friendly. The website setup process was actually fun and it turned out great. The quarterly SEO check-ins are informative. The different services offered all under one roof is so convenient. Definitely recommend Legend.”
The Takeaway
When strong patient care meets a modern online presence, trust grows faster. Kings Dental’s collaboration with Legend transformed its visibility across Mason and Montgomery, helping more families discover accessible care backed by genuine expertise.
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