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Cincinnati Skincare Office Grows Daily SEO Traffic by 500% in Less Than One Year
Cincinnati Skincare Office Grows Daily SEO Traffic by 500% in Less Than One Year
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Pellé Medical Skincare partnered with Legend to relaunch its website with a modern design, a stronger SEO foundation, and a consistent content strategy.
Since the redesign, Pellé’s SEO visibility metrics have climbed steadily. Average search position, impressions, and clicks all increased, and today two-thirds of the site’s most-clicked pages are blogs. Each post drives informational search traffic and builds trust with prospective patients.
The Challenge
Rebuilding Digital Credibility for a Growing Skincare Clinic
Before partnering with Legend, Pellé’s outdated website limited its performance online.
- The site ran on an insecure HTTP domain that displayed browser warnings.
- The design and content lacked mobile optimization, modern UX, and SEO best practices.
- The site struggled to appear in local search results and ranked for very few keywords even for Cincinnati skincare terms.
Pellé needed a digital refresh that matched the professionalism and confidence of its in-person experience.
The Strategy
Modernization and Content-Led SEO Growth
In partnering with us, Pellé implemented a strategy that combined technical improvements with content-driven SEO to strengthen its authority online.
- Full Site Redesign: The team rebuilt the website from the ground up to create a secure, clean, and conversion-friendly experience that reflected the brand.
- SEO Optimization: The new site structure, metadata, and local schema positioned Pellé to compete in Cincinnati’s cosmetic skincare market.
- Educational Blog Program: Consistent, search-focused blog content targeted informational queries, built topical authority, and attracted readers early in their skincare journey.
The Execution
Rebuilding Trust and Visibility
Legend executed the redesign and SEO plan to make Pellé’s site both visually appealing and technically sound.
Website Relaunch
The Legend team launched a secure HTTPS site with improved speed, mobile responsiveness, and a fresh design. The upgrade immediately enhanced user experience and credibility.
SEO and Content
Blog strategy quickly became the backbone of Pellé’s organic growth.
Two-thirds of the site’s most-clicked pages are blogs that answer real patient questions about treatments, skincare concerns, and seasonal care tips. These posts dominate Pellé’s informational keyword group, which accounts for about 62% of all tracked SEO search terms, and build trust with readers seeking expert advice.
Top-performing examples include:
- 7 Ways Lack of Sleep Damages Your Skin (and How to Fix It)– 394 clicks and 57,046 impressions since February 2, 2025.
- The Science of Sweat: Why Exercise Dehydrates Your Skin and How to Combat It– 209 clicks and 68,316 impressions since February 2, 2025.
Local Relevance
Google Search Console data confirms a sharp rise in SEO impressions for searches containing “Cincinnati,” “med spa near me,” and other local skincare keywords. The brand now appears consistently in competitive regional search results.
The Results
SEO Visibility and Engagement Continue to Grow
Pellé’s SEO performance strengthened across every major metric:
- Average daily SEO impressions rose from fewer than 200 before February 2025 to more than 1,200 by late October 2025.
- SEO clicks grew from 4 on February 4 to 14 on October 22, with steady upward trends in both.
- SEO keyword footprint expanded from 57 ranking keywords on February 1 to 179 by October 29.
- Blog performance continues to lead, with two-thirds of the site’s top-clicked pages coming from educational content.
- Local SEO visibility improved significantly, as the site now ranks for multiple Cincinnati skincare and medical spa keywords that previously had no placement.
The Takeaway
Modern Design and Consistent SEO Content Create Lasting Growth
Pellé Medical Skincare's new site is secure, mobile-friendly, and optimized to reach patients at every stage of their skincare journey.
Consistent SEO blogging continues to strengthen Pellé’s visibility, and local search performance proves a modern design paired with well-structured optimization drives measurable results.
Let’s Bring Your Digital Presence Up to Speed
A modern website and consistent SEO content plan can elevate your credibility and reach in even the toughest markets. Partner with Legend to strengthen your brand and capture measurable growth online.
