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How Three Strategic Blogs Put Beamer’s Piggyback on Page One
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Even with modest overall site traffic, Beamer’s Piggyback has seen measurable gains in visibility, impressions, and click-through rates through ongoing content with Legend.
In just 16 months, 8 of their top 10 pages for Google impressions and clicks are blogs, proving the long-term value of consistent, SEO-driven publishing.
The Challenge
Standing Out in a Niche Market
Before partnering with Legend, Beamer’s Piggyback needed a stronger presence in a competitive niche where most searches focused on forklift brands or functions. Their previous content was minimal, and organic visibility for high-value keywords like “Princeton Piggyback forklift” or “truck-mounted forklifts” was low.
Without optimized educational content, the site missed out on buyers searching for practical, solution-focused information that compared models, applications, and performance.
The Strategy
Educational SEO Designed Around Real Buyer Questions
Legend focused on creating educational blogs that addressed the exact questions potential buyers were asking in Google searches. Each post was structured to capture search intent, explain technical benefits, and connect product performance to real-world needs.
This strategy positioned Beamer’s Piggyback as a trusted source for operators and fleet managers who rely on truck-mounted forklifts every day.
The Execution
Turning Industry Knowledge into Search Visibility
Legend developed three cornerstone blogs that now drive Beamer’s organic traffic. Each one focuses on a specific buyer question and connects product capability to real-world performance.
Blog # 1: How Can Princeton PiggyBack® Improve Business Efficiency?
This blog explores how flexible sales, leasing, and reconditioning options help businesses minimize downtime and keep operations moving.
“A single operator can manage loading and unloading independently.”
Blog #2: Applications of the Princeton PiggyBack® in Material Handling
This article highlights the forklift’s adaptability across different industries, including agriculture, construction, and manufacturing. It shows how Piggyback’s design allows work to continue on uneven terrain and in remote areas.
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“Piggyback forklifts can mount or dismount in under 60 seconds.”
Blog #3: 10 Game-Changing Features of Moffett and Piggyback Forklifts That Will Transform Your Warehouse Operations
This feature piece breaks down the top capabilities that separate Piggyback and Moffett forklifts from conventional dock models, emphasizing independent operation, fast mounting, and all-terrain performance.
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Together, these blogs combine technical depth with clear educational value, helping searchers understand not just what Piggybacks do, but also why they outperform traditional solutions in demanding environments.
The Results
SEO Growth that Compounds Over Time
Within 16 months, Beamer’s Piggyback saw steady increases in visibility and keyword rankings:
- 8 of the top 10 pages for impressions and clicks are blogs.
- Average position improved by 3 places (from 27 to 24).
- Impressions grew by more than 61,000.
These blogs now appear on the first page of Google for specific, high-intent searches; the kind of detailed phrases buyers use when they already know what they are looking for, such as comparing equipment or researching performance.
Examples Include:
- “How Piggybacks speed loading unloading vs dock forklifts” – ranks #1 and #5.
- “Real-world examples Piggyback forklifts keeping deliveries on schedule” – ranks #2.
Beamer’s content is also cited in AI-generated summaries on platforms like Perplexity, further boosting brand authority and discoverability.
The Impact
Building Authority Through Consistent, Search-Focused Content
Even with modest traffic, Beamer’s results demonstrate how consistent, optimized blogging compounds visibility over time. The brand is now recognized as a trusted educational resource in the truck-mounted forklift space, attracting high-intent readers who are actively comparing equipment and performance.
The Takeaway
Strategic SEO Is About Consistency and Relevance
Beamer’s success shows that brands do not need massive traffic to achieve strong visibility gains. With the right content strategy, even specialized markets can climb search rankings and earn trust through valuable insights.
Let’s Build Your Visibility Next
Consistent content backed by SEO strategy can lift your rankings even in specialized markets. Partner with Legend to turn your expertise into measurable growth.
