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Cincinnati Excavating Company Grows Keywords By 280% Through SEO
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Charles H. Hamilton is a trusted name in commercial construction across Southwest Ohio. Known for dependable work and decades of hands-on experience, the company has built a reputation for quality, teamwork, and care for both its clients and employees.
When they partnered with Legend in August 2024, the goal was to grow online visibility and support ongoing hiring needs. The project focused on creating useful, search-friendly content that would help more people find the company online and show the expertise that defines its work.
The Challenge
Charles H. Hamilton was already well known in the construction field, but its website wasn’t showing often in searches for jobs or industry topics. Most search results were tied to the company’s name or location, not the broader topics that potential workers and clients were looking for.
The team needed a long-term plan that would help more people discover their work and learn from it. The goal was to publish content that reached both skilled workers looking for jobs and clients seeking a dependable construction partner.
The Solution
Legend built a clear content plan focused on helping people find trustworthy information about the construction industry. Each topic was chosen through keyword research and designed to answer real questions that job seekers and project managers were asking.
All of the blogs were written, edited, and published by Legend as part of a steady monthly schedule. The articles focused on practical skills and everyday experience in the trades. Examples include “Top 10 Skills for Success in General Labor Roles” and “The Complete Checklist of Skills for Working with Concrete.” These posts attract both potential hires and industry partners by showing real-world knowledge and professional standards.
Publishing content regularly helped improve search rankings, grow the site’s audience, and position Charles H. Hamilton as a respected source of information for both hiring and construction insight.
Key Metrics
Since the content program began in August 2024, the results have shown clear and steady growth:
- Keyword rankings grew from about 75 to more than 288, a 280 percent increase in visibility.
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- All blogs were created by Legend, and six are now among the ten most-visited pages on the website.
- Average daily impressions increased from about 15 to between 1,000 and 2,000, showing strong, steady engagement.
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- The company’s Careers page received more than 5,000 visits this year, helped by stronger rankings for job-related keywords.
- Clicks and impressions increased during the last six months compared to the six months before, even as average position and click-through rate changed slightly. This shift is normal when overall reach grows.
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These results show real progress in both reach and relevance. The numbers confirm that consistent, well-planned content improves visibility, builds authority, and helps connect with the right audience.
The Outcome
Charles H. Hamilton’s visibility continues to grow as its blogs reach new audiences and reinforce the company’s trusted reputation in the construction field. The program proves how consistent, educational content builds lasting authority and supports real business goals.
With a strong strategic foundation in place, Charles H. Hamilton is well positioned to keep expanding its reach, attracting qualified talent, and strengthening recognition across Southwest Ohio.
The Takeaway
SEO content creates steady, measurable growth. Charles H. Hamilton’s SEO blog program expanded visibility, improved recruitment results, and reinforced the company’s strong reputation in commercial construction. With consistent planning and clear direction, the company is ready to continue building authority and reach through 2026 and beyond.
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