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How a Strong SEO Foundation Turned a Local Doula into a Recognized Brand
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Stork Helpers began in 2018 with the mission to provide compassionate, personalized doula services for families across Cincinnati and Dayton with offices in Mason and Blanchester, Ohio. Their goal has always been to empower women and families through birth, offering support tailored to each individual’s experience.
When Stork Helpers partnered with Legend Web Works, they needed a digital foundation that would establish their presence, share their story, and help expecting parents to find the care they were looking for.
The Challenge
Building an Online Presence from the Ground Up
As a growing business in a specialized field, Stork Helpers needed a website and marketing plan that reflected both their professionalism and the warmth of their mission. Before partnering with Legend, their digital footprint was limited, making it difficult for new clients to discover their services online.
They required:
- A cohesive brand identity and logo that captured their vision
- A website that clearly communicated their services and philosophy
- An SEO strategy to reach families searching for doula support in Cincinnati and Dayton
The Strategy
Creating a Vibrant, User-Friendly Website with SEO at Its Core
To help Stork Helpers connect with more families, Legend developed a complete brand and SEO strategy that would showcase their services and position them as trusted professionals in the region.
The project included:
- A custom-designed website featuring warm, empowering imagery and modern navigation
- Clear service pages and product listings for pregnancy-related items
- Foundational SEO to target high-value keywords like “Cincinnati doula” and “Dayton birth support”
- A blogging plan focused on education, birth preparation, and maternal wellness
Each piece of content was written to inform, comfort, and inspire expecting parents while strengthening Stork Helpers’ visibility across search engines and social media.
The Execution
Building Trust Through Content and Consistency
Legend created a digital experience that felt personal, supportive, and easy to navigate. Every detail, from the color palette to the page structure, was crafted to reflect the calm, confident guidance at the heart of the Stork Helpers brand.
Consistent blogging and thoughtful SEO updates kept the site active and relevant, helping it rise in search results and reach families looking for birth and pregnancy support.
Educational blogs played a central role in this growth. Over the past sixteen months, blogs accounted for 73.6 thousand of all site clicks and 5.36 million of all site impressions, demonstrating just how much of the site’s performance is driven by this content.
The Results
From Visibility to Vibrant Growth
The results of Stork Helpers’ new website and SEO strategy were immediate and measurable:
- Page 1 ranking on Google for more than a dozen relevant keywords
- 100% increase in Google Business Profile reviews, boosting local credibility
- 237% increase in website traffic, connecting more families to their services
- 402% increase in social media followers, expanding brand reach across platforms
Within the first year, clicks, impressions, and brand awareness nearly doubled, positioning Stork Helpers as one of the most visible and trusted doula services in the Cincinnati and Dayton markets.
Visibility continues to grow as search behavior evolves. Since the start of 2025, blogs have begun appearing in AI-driven search experiences, generating at least 130 sessions and 368 views from platforms like ChatGPT, Perplexity, Gemini, and Copilot. This added layer of exposure shows how Stork Helpers’ content now reaches families through both traditional search and emerging AI discovery paths.
The Outcome
A Doula Business Thriving Online and in the Community
Through its partnership with Legend Stork Helpers built a lasting digital presence that continues to attract families, strengthen their reputation, and grow their reach.
Today, Stork Helpers is one of the most reviewed doula services in the region and continues to expand its team and offerings. Their ongoing SEO success ensures they remain visible to families looking for compassionate, professional birth support.
The Takeaway
Consistent SEO Creates Sustainable Growth
By combining SEO strategy, thoughtful design, and educational content, Stork Helpers turned their online presence into a steady source of visibility and connection.
Let’s Build Your Visibility Next
Ready to grow your reach and connect with the audience that matters most? Partner with Legend to develop a digital strategy that strengthens your brand and drives measurable results.
