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Mason Ohio Doula Blog Reaches Over Two Million Users In A Year
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Stork Helpers started in 2018 with a commitment to giving families in Cincinnati and Dayton the compassionate, personalized doula support they deserve.
In partnership with Legend, a blog content strategy was established. This creative strategy is now a significant part of their visibility and has helped them reach new families.
The Challenge
Create Content That Reaches Families at the Moments They Need Support
Many expecting parents search online for answers long before they reach out for doula support. Stork Helpers wanted a way to meet families when those questions arise.
To support their mission, they needed:
- Blogs that addressed real questions in clear, reassuring language
- Educational content that balanced accuracy with warmth
- An SEO foundation strong enough to sustain long term growth
The Strategy
Publish Educational, Search Driven Blogs That Build Visibility Over Time
Legend built a blogging strategy that focused on high interest pregnancy topics and relevant keywords. Every blog was written to reflect the Stork Helpers voice and answer questions parents actively searched for during pregnancy and birth.
The strategy included:
- Researching common questions and trending search behaviors
- Choosing topics that offered both search potential and emotional reassurance
- Writing in a compassionate, grounded voice
- Publishing consistently so the site could build authority
- Updating older posts to keep them relevant and discoverable
This consistent approach helped individual blogs become long-lasting traffic drivers.
The Execution
Turn Curiosity into Connection Through Clear, Compassionate Blogging
As the blog grew, it became the heartbeat of Stork Helpers’ digital presence.
The past sixteen months, nine of the top ten most clicked pages on the website were blogs. These posts connected with readers, offered meaningful support, and helped the site rise in search visibility.
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Here is a look at how the top performing blogs contributed to Stork Helpers’ success:
- The Bizarre Reason Why Women Started Giving Birth on Their Backs
This article became the site’s strongest performer with 29,457 clicks and more than 661,000 search impressions. Its topic continues to spark curiosity and attract readers from across the country. - Which Placenta Position Is Best for Vaginal Labor
With 1,869,277 impressions and 20,736 clicks, this blog reached an exceptionally wide audience. Readers often search for clear explanations of medical terms during pregnancy, and this post meets that need with clarity and care. - 8 Unexpected Benefits of Magnesium Lotion
This fast rising blog earned 4,497 clicks and 327,980 impressions, most of which appeared in the current year. Readers show strong interest in natural comfort products, and this post’s early success suggests it may also influence product engagement on the site. - Chainsaws and Childbirth
This story driven post earned 3,235 clicks and over 670,000 impressions. Its historical angle encourages deeper reading and sharing, helping it maintain long term performance. - How to Support Your Pregnant Friend
With 2,909 clicks and 118,863 impressions, this blog reaches expectant parents and their support networks. Its approachable tone keeps it relevant year round. - Why Are Most Babies Born at Night
This piece brought in 2,702 clicks from more than 272,000 impressions. Readers appreciate posts that explore the patterns and quieter mysteries of labor, which helps this blog remain consistently active. - 5 Tips to Get Your Baby Out of Breech Position During Pregnancy
This blog earned 1,302 clicks and 62,018 impressions. Readers often search for practical guidance during stressful moments, and this post provides steady reassurance. - How Stress Can Affect Labor and How to Manage It
With 1,248 clicks and 154,734 impressions, this post connects with readers who want to understand the emotional side of pregnancy and labor.
Together, these blogs attracted hundreds of thousands of readers, expanded the site’s authority in Google Search, and helped Stork Helpers become a trusted voice in maternal education.
The Results
A Blog That Outperforms Every Other Channel
The blog strategy delivered measurable improvements in how people find and engage with Stork Helpers online.
During the most recent six-month comparison period:
- Clicks stayed steady at more than 26,000, which shows that readers continue to visit the site at a strong and reliable rate.
- Impressions grew from 1.64 million to 2.45 million, meaning the blogs appeared in search results far more often and reached a much wider audience.
- Average position improved to 10.3, which is impressive for competitive pregnancy topics often dominated by national publishers and medical sites.
Past reporting also highlights how many new users arrive during the same spring to fall timeframe each year:
- April 1 to September 15, 2023: 10,760 new users
- April 1 to September 15, 2024: 38,348 new users
- April 1 to September 15, 2025: 27,214 new users
While natural shifts from year to year are expected, the long-term pattern shows that blogs consistently bring in new families who are searching for guidance. They fuel steady visibility, help more people discover Stork Helpers, and continue to strengthen the brand’s presence in search.
The Outcome
A Doula Brand That Meets Families Where Their Questions Begin
Stork Helper’s blog draws in new readers, answers sensitive questions, and builds trust long before a family reaches out for doula support.
The blog now acts as both an educational resource and a growth driver. It supports search rankings, helps Stork Helpers reach new families, and creates a lasting source of visibility that continues to rise as search behaviors evolve.
The Takeaway
Educational Content Creates Sustainable Growth
Stork Helpers’ consistent blog strategy shows the power of answering meaningful questions with clarity and compassion. By focusing on education, search intent, and steady publishing, they transformed their blog into a trusted resource and a long-term driver of organic growth.
Let’s Build Your Visibility Next
If you want content that reaches your audience and strengthens your digital presence, Legend is ready to help. Together we can create a blog strategy that supports your brand, builds authority, and drives measurable results. Contact us today!
