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Lebanon Veterinarian Grows By 44K Searches in Organic SEO
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Lebanon Small Animal Clinic has been part of the community since 2008, known for compassionate care and a team that has worked together for more than 15 years. The clinic’s long-standing reputation for trust and personalized service has made it a cornerstone for pet owners throughout Lebanon, OH and the surrounding towns in Warren County.
When the clinic partnered with Legend in April 2025, the goal was to bring that reputation online through a modern, high-performing website. The project focused on visibility, usability, and growth, translating the clinic’s warmth and credibility into a digital experience designed to connect with pet owners and strengthen long-term engagement.
The Challenge
Lebanon Small Animal Clinic already had a loyal client base, but its website didn’t represent the quality or personality that clients experienced in person. The team wanted a website that reflected who they are: approachable, knowledgeable, and trusted. They also needed better search performance and a platform that could grow with their marketing efforts, helping them maintain visibility and serve clients more effectively.
The Solution
Legend designed and built a new website that united clear design, authentic content, and technical strength. The layout features original photography of the clinic’s staff and patients to create a personal, welcoming first impression that aligns with real client experience.
Content across the site was rewritten and reorganized to make information easier to find. Pet owners can move quickly through services, wellness plans, and next steps with straightforward navigation and clear calls to action.
Behind the scenes, the site was structured for performance and visibility, with improved technical SEO, faster load speeds, mobile-friendly design, and organized data that make it easier for search engines to understand and rank content.
Legend’s strategy also introduced an educational blog program focused on real questions pet owners search for. This content supports both visibility and trust, helping the clinic reach new audiences through useful, on-topic articles.
Key Metrics
Since the site launched in April 2025, performance data shows measurable progress:
- Monthly website traffic increased from under 1,000 to more than 3,400 visitors.
- One educational blog has appeared in more than 44,000 searches, demonstrating the reach of targeted, well-structured content.
- Backlinks increased by more than 200, signaling stronger authority and improved search visibility.
These results show early, steady momentum and confirm that the new site is a solid foundation for continued growth through 2026 and beyond.
The Outcome
The redesigned website now matches the level of care Lebanon Small Animal Clinic is known for. It gives visitors a clear, modern, and trustworthy experience from the first click, supports better search performance, and makes it easier for new and existing clients to connect with the clinic.
The project also created a strong platform for continued progress. With the right structure, content, and optimization in place, Legend and Lebanon Small Animal Clinic can now build on this foundation to reach more clients and strengthen long-term visibility.
The Takeaway
Thoughtful design builds long-term value. Lebanon Small Animal Clinic’s new website has transformed an outdated digital presence into a clear, modern platform that reflects its trusted reputation and growing reach. With this strong foundation in place, the clinic is positioned for continued visibility and measurable growth in the years ahead.
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