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Cincinnati Contractor Becomes Top Result In ChatGPT and Perplexity
Cincinnati Contractor Becomes Top Result In ChatGPT and Perplexity
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Old School Craftsman brings together the skill of master craftsmen and the precision of modern tools to restore and preserve the region’s most distinctive homes. Based in southwestern Ohio, this father-and-son business serves homeowners across Greater Cincinnati and nearby counties, including Hamilton, Warren, and Brown.
When Old School Craftsman partnered with Legend in early 2022, the goal was clear. They wanted a modern website that showcased their work, improved search visibility, and helped more homeowners discover their expertise in historical restoration.
The Challenge
For years, Old School Craftsman relied solely on word-of-mouth. Their craftsmanship spoke for itself, with restoration projects from Victorian porches in Hyde Park to custom millwork in Indian Hill. But without a strong online presence, new clients often struggled to find them.
After years without a website, owner Brent Sears decided it was time to bring Old School Craftsman back online with a site that reflected the quality of their work. He wanted a website that extended his reputation online, a place where homeowners could explore his projects, understand his methods, and trust his craftsmanship before ever making a call.
To do that, Old School Craftsman needed a partner with the tools and experience to take their reputation online. They needed a site built for search visibility, supported by meaningful content, and designed to showcase every detail, from before-and-after project galleries to century-old home restorations.
The Solution
Legend created a complete website and SEO strategy to help Old School Craftsman reach a wider audience. The new site combined strong design, technical optimization, and thoughtful content to highlight their skills and experience.
The site’s project galleries became a centerpiece. They show how traditional techniques and modern tools come together in every project. Each page was written and optimized to highlight the company’s woodworking, preservation, and restoration expertise across Greater Cincinnati.
In March 2022, Legend launched a monthly blog program focused on education and inspiration. Articles covered topics like “Restoring Century-Old Homes: 5 Factors to Consider” and “Repairing and Replacing Historical Millwork.” The post “Victorian Porch Restoration Project: Complete” quickly became one of the site’s top pages, drawing new visitors who wanted to learn from their work.
Together, these updates gave Old School Craftsman a modern digital home that reflects the same attention to detail they bring to every project.
Key Metrics
A Year of Remarkable Growth and Visibility
- Website traffic rose from 23 daily visits in early September to 607 by October 6, a 124 percent increase.
- The site now holds 52 percent of the total traffic share among similar brands tracked by SEMrush.
- Old School Craftsman appears in multiple SERP features, including Google’s “Things to Know” panel for “Victorian house,” which averages more than 27,000 monthly searches.
- The brand has received more than 200 total visits this year from AI search tools such as ChatGPT and Perplexity, surpassing total visits from Facebook.
These results show how a focused SEO strategy can turn a word-of-mouth brand into a visible leader in both traditional and new search platforms.
The Outcome
Within the first year, Old School Craftsman saw major gains in visibility and traffic. The new website became a true showcase for their work, helping more homeowners see the quality of their craftsmanship before reaching out.
Search visibility across southwestern Ohio and Greater Cincinnati continues to grow. The site now attracts homeowners who value skill, history, and authenticity. With ongoing SEO and monthly blogs, Old School Craftsman keeps building momentum and connecting with clients who share their appreciation for fine work.
Client Reflection
Old School Craftsman’s success with the new website has strengthened the partnership. Owner Brent Sears has since referred three other businesses to Legend, a reflection of his satisfaction with the site’s results and ongoing growth.
The Takeaway
Consistent SEO and content strategy give even the most traditional crafts a modern platform for growth. Through its collaboration with Legend, Old School Craftsman combined timeless skill with digital precision, building visibility, credibility, and momentum that will carry the family business forward for years to come.
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