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Beavercreek Garden Center Website Traffic Grows By 184%
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Knollwood Garden Center has been a family-owned landmark in Beavercreek, Ohio, since 1926. Now led by its third generation, the team continues to offer the same honest, expert advice that has guided local gardeners across Dayton and the Miami Valley for nearly a century.
In a market increasingly shaped by large national retailers, Knollwood wanted to make sure its genuine expertise stayed easy to find online. Partnering with Legend in 2021 helped strengthen that connection through ongoing SEO strategy, seasonal content, and boosted campaigns that highlight the knowledge and personality customers already trust in person.
The Challenge
Knollwood had a loyal following and a well-established reputation throughout Beavercreek and neighboring communities like Kettering, Bellbrook, and Centerville, but its digital visibility didn’t reflect that strength. Competing against high-authority national chains in search results made it harder for new gardeners to discover Knollwood’s resources.
The goal was clear: help local residents find Knollwood’s site online as easily as they find their greenhouse just off I-675 and State Route 35. The brand wanted its website to become a living extension of the garden center, a place where visitors could learn, plan, and feel confident about their next project.
The Solution
Legend created a long-term SEO and content strategy designed around seasonality and local relevance. Each blog topic addressed what Southwest Ohio gardeners were already searching for, timed to the rhythms of the growing season.
Knollwood continued managing its social media, while Legend developed the SEO and blog strategy that kept visibility strong through every season. As performance grew, Legend also began managing boosted posts to complement organic engagement.
Blogs like “Flowers You Can Plant in July and Grow Through Fall” quickly became some of the most-clicked pages on the site. More recently, “The 15 Easiest Indoor Plants to Grow and How to Care for Them,” published in January 2025, has earned more than 4,000 views, proving that educational, timely guidance written in Knollwood’s own expert voice continues to resonate with gardeners across the region.
Key Metrics
- 2,185 total keyword rankings, the highest in Knollwood’s history.
- From July 2024 to July 2025, clicks increased from 19 to 54 per day, and impressions grew from 1,219 to 3,544, marking steady, measurable improvement in visibility.
- Search performance also began moving upward in April 2025, a trend supported by stronger engagement across seasonal content. Even as Google continued adjusting search categorization, Knollwood’s impressions kept growing, which points to consistent interest from local gardeners.
These results demonstrate a lasting pattern of growth that reflects Knollwood’s commitment to teaching rather than simply selling. Gardeners throughout Montgomery and Greene Counties are actively finding and using the center’s advice throughout the year.
The Outcome
Knollwood’s website now functions as an extension of its greenhouse and nursery, filled with practical tips, planting ideas, and seasonal reminders that keep gardeners connected. The garden center’s increased visibility has reinforced its reputation as a trusted, expert source of regional knowledge.
As website engagement and search performance continue to grow, more visitors are turning to Knollwood’s digital content for guidance before visiting in person. Each search that leads to a visit represents a new connection rooted in community and care.
The Takeaway
Authentic expertise grows best when it’s shared consistently. Knollwood’s story shows how a thoughtful SEO and content strategy can help a local business thrive online without losing the personality that makes it special. With steady planning and clear seasonal focus, the team continues to prove that visibility and trust can grow side by side.
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